Usability Testing 101

Users have many choices today for apps and web apps. In virtually every category, there are many alternatives with over 2 million apps in the iPhone & Android market places, with new startups coming online every day. Switching between apps is as easy as pressing down on the icon for a few seconds.

Research has shown that to be successful, software today needs to do something useful and to be easy to use, otherwise users will be looking elsewhere.

We know how to test the functionality of an app, but how to test usability? Do I need a lab with 1-way mirrors and a PhD? Hopefully not.

Come to this session to learn how to test the usability of an app and provide meaningful feedback about the user experience design. We will start by learning 10 heuristics for user design then applying those principles to evaluate our apps to provide meaningful feedback, both qualitative and quantitative.

Key Takeaways:

  • 10 proven heuristics for user design.
  • Methods for conducting usability tests.
  • Examples of reporting usability feedback.

Strategy
Location: Salon B Date: April 2, 2020 Time: 1:15 pm - 2:15 pm John Ruberto